Interactive agency + Marketing agency = Two Colours

About the project

Working with Pablo Rental, our main goal was to create a website that fully showcases the professionalism and extensive resources of a brand specializing in fast and convenient construction equipment rental. From the very beginning of the design, we focused on providing users with a tool that is not only functional, but also aesthetically pleasing and easy to use.

Project authors
  • Mateusz
    UX designer
  • Łukasz
    Senior Graphic Designer
  • Wioletta
    Elementor Developer
Website prototype for Pablo Rental company

Graphic design

The site's color scheme, kept in shades of blue, yellow and white, reflects the company's visual identity. The colors were carefully chosen to reflect the brand's character and create a friendly visual impression. The hero section, which serves as the site's business card, attracts users' attention with its aesthetic presentation of an important functionality - the ability to instantly search for the equipment they need. Intuitiveness and ease of use are key features of this section of the site, ensuring that users can quickly find what they are looking for without unnecessary complications.

Graphic design of the website for the company Pablo Rental
Graphic design of a website for a construction equipment rental company

Directly below the search bar, we have placed categories of equipment, each marked with an appropriately selected icon, which further facilitates navigation. In addition, at the top of the page users can also see current promotions, which effectively encourage further exploration of the company's offerings. 

The site also includes a clearly visible equipment catalog in PDF format that users can download. The carefully designed graphic design of the site provides dynamism and avoids monotony, which is especially important for keeping users interested. Each piece of equipment available for purchase has an individual post through which potential customers can inquire about its availability. This functionality ensures quick and seamless communication with the company.

In addition, for those interested in the latest news and offers, we have introduced a newsletter subscription form. This allows users to stay up-to-date with the latest updates, further strengthening their commitment and brand loyalty. The entire site has been designed to not only meet the highest standards of functionality, but also to please the eye and provide users with a positive experience when using the Pablo Rental website.

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