Electronics online store - ABQ Systems
Our task was to create a professional and functional online store for the ABQ Systems brand, which sells laptops. This is a project we started from scratch, creating not only a virtual sales space, but also a visual brand identity.
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MateuszUX designer -
ŁukaszSenior Graphic Designer -
WiolettaElementor Developer -
PaulinaProject Manager
The process of creating an online store for ABQ Systems began with the design of the first version of the site - a prototype. At this point, we focused our efforts on creating an initial vision for the site and identifying the main areas and sections before moving on to more detailed visual design.
Our main goal while working on this project was to create a site that would encourage users to buy, while allowing them to easily find information about all the benefits of the products.
An important element is close cooperation with the client. After completing the initial prototype, we held an online meeting to present our concepts and provide information on how the client can give us feedback and suggestions.
Graphic design and logo
The first step in our work on the visual representation of the brand on the Internet was the design of the company's logo, which combines simplicity of form with modern styling, symbolizing an open laptop. Thanks to the use of an abstract design and vivid but not exaggerated colors, the logo has a timeless character and is easily recognizable. The store reflects the logo's characteristics, presenting itself in shades of dark blue and navy.
It was important for us to create a clear and intuitive site, which is of considerable importance in the context of the functionality of the online store.
We have implemented a number of solutions to make it easier for customers to use the store, including the offer of the day on the homepage, a slider with the store's advantages placed above the menu, expanded product filters with clear indication of the number of available options, stock information and direct contact with the hotline on the product page. In addition, we have introduced an innovative "expert's opinion" section, where experts share their opinions on specific laptop models, providing a valuable source of information for potential buyers.
A key element of the project was the implementation of an e-commerce module, essential for the site to function as a full-fledged online store.
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