SEO service

SEO, or search engine optimization, is nothing more than optimization of websites in such a way that they are as high as possible in the Google search engine. This is done, among other things, by using appropriately selected keywords. However, this is not the only condition for being high on the list of search engine results. Is it worth using an SEO service? What can be achieved with this?

Website optimization – is it worth it?

The positioning of websites in the Google search engine is carried out in accordance with certain algorithms. Optimizing the website for SEO allows you to adjust it to these algorithms, thanks to which we have a chance to be higher on the list. And this, in turn, increases website traffic, helps in acquiring customers and helps to increase the brand’s visibility. It is worth remembering that in the e-commerce industry as much as 75% of revenue is obtained thanks to a high position in Google. Therefore, it is definitely worth thinking about optimizing your website in terms of SEO.

What does SEO optimization include?

Selection of key phrases

This is one of the most important aspects of website optimization for seo. The methods of selecting key phrases change, depending on what customers enter in the search engine window. Recently, the so-called Long Tail phrases. They consist of a few words, such as “how to create a personal database”, “how to acquire potential customers”, etc. The use of long-tail phrases allows you to reach a smaller, but strictly defined group of customers. This way, your website will be visited by fewer people, but most of them will use your services.

The use of general phrases generates the most traffic on the website. These are phrases of 1 or 2 words. However, it is worth remembering that people typing in the search engine window, for example, “positioning”, we can look for a company offering SEO services or a website positioning guide. There can be many intentions, and therefore general phrases carry a risk that our actions will not be directed to the right group.

In the case of local businesses, regional phrases will work well. These are expressions of the type “Wroclaw construction services”. They contain information on the customer’s location and are particularly suitable for local businesses.

Website optimization

Website optimization includes:

• SEO audit tool,
• creating simple and friendly URLs,
• site indexation research,
• sharing the website (e.g. via external links),
• metadata customization,
• content optimization,
• internal links,
• adapting the website to mobile devices,
• actions that speed up the page loading.