Interactive agency + Marketing agency = Two Colours

Search engine position guarantee - Can an SEO agency promise this?

AUDIO VERSION: Search engine position guarantee. Can an SEO agency promise it?
Have you ever wondered what's really behind SEO agencies' promises to quickly promote your site to the top of search results? Find out why some promises can turn out to be a trap and why a guarantee of specific positions is most often an empty marketing promise.
Spis treści

SEO agency assurances: truth or empty promises?

Imagine trying to predict the weather for the next few months. You can rely on historical data, patterns and forecasts, but ultimately nature has its own plans that can surprise even the most experienced meteorologist. The same is true for SEO. 

Agencies can benefit from the best tools, knowledge and experience, but Promises of specific search engine results are like weather forecasts - they may be accurate, but they are never a sure thing.

Position guarantee: is it possible?

Promising to place a site in a particular position in search results is like promising gold at the end of the rainbow - too good to be true. Search engine algorithms, such as Google's, are not only complex, but also change regularly, making it simply unrealistic to guarantee specific placements. 

In other words: agency can NOT guarantee a specific search engine position, because in the dynamic world of SEO, there are always factors that are out of your control. Instead of empty promises, look for an agency that focuses on realistic goals and sustainable strategies. 

You can read more about it in the article: How to choose an SEO agency?

Expectations vs. reality in SEO

In the world of SEO, we often encounter a gap between what we expect and what is realistic. Expectations usually focus on quick results and an immediate increase in search engine rankings. However, the reality of SEO is different - it's a process that requires time above all else.

  • Long term: SEO does not produce results overnight. It is a process that plays out over months or even years. Building a site's position requires patience and consistency.
  • Steady work and adjustments: Search engine algorithms evolve, competition changes, and so do online trends - constantly monitoring and updating your SEO strategy is key.
  • Instead of chasing quick but short-lived results, it makes sense to focus on building value for users. Optimizing content, improving the usability of a site or building authority in the industry - these are activities that produce lasting results.

Learn more about SEO itself and the SEO process in this article: What is SEO and what is effective SEO?

SEO and search engine positioning

Why are guarantees of a specific position a problem?

Companies' guarantees of position in search results mislead customers. Such promises can result from a misunderstanding of the SEO process or from deliberate misrepresentation in order to attract as many interested parties to the service as possible. However, these guarantees are not only unrealistic, but can even be detrimental to a long-term SEO strategy.

Changing algorithms, or why is there never certainty?

Search engine algorithms, such as Google's, are complex and constantly evolving. Google regularly updates its algorithms, making hundreds of changes each year. These changes are designed to improve the quality of search results, but they also mean that what works today for SEO may not work tomorrow. 

Even the best SEO experts cannot predict the exact algorithm changes or their impact on specific websites. 

Potential risks and limitations of warranties in SEO

Search engine position guarantees carry risks and limitations.

First, may prompt agencies to use short-term and even unethical techniques (known as black hat SEO), which may give quick results, but harm the site in the long run. 

Second, these guarantees often focus on position for specific keywords, ignoring other important aspects of SEO, such as traffic quality, user engagement or conversions. As a result A website may achieve high rankings for certain phrases, but not bring real business value.


Highlighting the punchline of this article -. No SEO agency, regardless of its experience and expertise, can guarantee precise results within a set timeframe. This is simply impossible. 

When choosing a partner for cooperation, be guided primarily by credibility and transparency. Companies that do not promise unrealistic achievements, but focus on solid and reliable work, are the ones most likely to meet your expectations, as they will deliver professional services. 

Would you like to increase conversions and organic traffic to your website?

Bet on professionalism and experience: use the free consultation In our agency!

Get a feel for what profitable is marketing on the internet
Did you like the design? It's time for your turn!