Organization of webinars

Webinars are currently one of the most effective ways to reach a wide audience. They offer a whole range of possibilities. First of all, they allow you to contact many people at the same time and place. They are especially good for training, content marketing or social media activities. Due to the possibility of online broadcasting, this form of meetings does not impose any geographic restrictions. Therefore, you can gather a much larger number of participants to present your materials or offer your services and products.

The organization of webinars allows you to reassure customers that you have knowledge about your industry, and thus, your company provides services at the highest level. In addition, it is much easier to involve the participants if they can see your face and can ask you questions that bother them on a regular basis.

What should you remember when organizing a webinar?

Interesting topic

If you want your webinars to attract listeners, first of all you need to choose the right topics, content and materials. Remember – even preparing the best presentation and fine-tuning every detail of the meeting will not replace an in-depth analysis of the needs, goals and interests of the participants. Therefore, when preparing to organize a webinar, it is good to collect feedback. You can do this through your website or social media. This makes it easier for you to reach the right group of people. You can also involve potential participants in coming up with the topic of the webinar. All you have to do is create a survey on social media in which you give them a few suggestions. It is also worth encouraging participants to put forward their own suggestions.

Access to information about the organization of the webinar

One must also remember one core principle – the message must reach the recipients. Otherwise, even organizing the best quality webinars will not make sense, because no one will participate in them. Therefore, it is worth ensuring that as many people as possible have access to the event on Facebook or other forms of information. This will allow you not only to gather the right number of participants, but also to involve each potential client in the relationship, and therefore better contact with him.

In addition to social media and a website, there are many other ways to inform about the organization of webinars. One of them is a very popular landing page. It also allows you to inform about the organization of the webinar and make it easier for him to make a purchase. If you include a contact form on your landing page, you can also start building a database of personal data that you later use for emailing or other marketing activities.

If you already have your own database of contacts, you can also send each person an e-mail with an invitation to a webinar or training. Thanks to this, you will make them more willing to take part in it as participants. However, you must remember that such actions must be taken in good time. Thanks to this, your clients will have the opportunity to arrange their own schedule.

Technical issues

The organization of webinars also requires taking into account their implementation from the technical point of view. You can prepare for weeks on end, but it will be useless if your tool fails. Therefore, it makes sense to conduct a trial meeting live with friends or family. In this way, you will not only check the transmission quality in terms of technical aspects, but also refine the presentation!

We organize webinars from start to finish!

How is our webinar organization going?

Information gathering

At the beginning, we thoroughly research the needs, problems and interests of potential participants. Thanks to this, we know how to adjust the content of the event, what services to offer through it and how to refine the details of its implementation. It also helps us obtain the personal data of users who sign up for the webinar.

Preparing a presentation

Only proven materials should be used to create it. It is also good to remember to present specific figures, tables, charts, etc., which will make your webinar or training much more credible and thus the participants will be more likely to see you as an expert!

Landing page

When organizing an online meeting, make it as easy as possible for customers to sign up. Therefore, a landing page is often a very good solution. One click is enough and – if there is a form on the website – providing information about yourself, such as address or phone number.

Acknowledgement

A big tribute to the clients is the creation of a page where we will thank them for signing up for the webinar. This will significantly warm up your image and encourage the client not only to participate in the online meeting. Posting an emotional image on the website will strengthen the message.

Configuring the contact form with newsletters

Marketing automation is very useful in organizing webinars and training. Therefore, we make sure that the information about your online meeting quickly reaches all people who fill in the form or mark the clause “I consent to the processing of my personal data for marketing purposes…”.

Sending notifications

The mere fact that a customer signs up for an event does not mean success. After all, everyone can forget or make a mistake! Therefore, whether you are hosting a webinar or training, sending out notifications with basic information is an important part of the whole process. It’s also a good idea to include a call-to-action – for example, if you want to contact us, call us on… or write to… “

Conducting a webinar ended with a sale

The webinar takes place in the comfort of the organizer’s home. This solution allows you to adjust the environment to your own needs. All you need to do is upload the presentation to the system and it’s ready! Additionally, our agency provides a conference room.

Why is it worth cooperating with us?

Our experience allows us to send e-mails to clients at the most appropriate time. We can also create a landing page that converts well. We get conversions above 40% in the case of the first contact, and in the case of a longer relationship – even above 50%! We care about the quality of webinars, good relations with clients and a positive image of your company.

If you would like to conduct effective live meetings with your clients, conduct trainings or obtain technical support in the implementation of an event on social media, we invite you to cooperate!