Interactive agency + Marketing agency = Two Colours

About the project

ARTE Garden Design specializes in creating exclusive garden hammocks made of the highest quality wood. Deep attention to detail and professionalism in production were our inspiration to design a site that reflects the same quality and elegance.

We encourage you to learn more about the process of creating a website for ARTE Garden Design.

Project authors
  • Mateusz
    UX designer
Prototype

Creating a prototype - a mock-up of a one page website 

The primary stage in the creation of the site for ARTE Garden Design was the creation of its initial model, called a prototype. In this part of the work, the main goal was to develop a preliminary visual outline that gave us an idea of the main structure of the site even before the more detailed graphic design.

When implementing the prototype, we use tools such as Miro or Figma. They allow us and our clients to review and customize the entire structure of the site. During this time, we determine the initial placement of individual sections, text, images, video clips and call-to-action (CTA) buttons.

When creating this site, our main goal was to make sure it presents the product in a clear and comprehensive way. We wanted visitors to the site to easily find all the key information about the luxury hammock, as well as have the opportunity to explore its characteristics. We planned various ways of presentation, from text and photos to videos showing the product in use.

An integral aspect of our approach to the project is close interaction with the client. After completing the first version of the site, we held a video call to present our solutions and provide guidance on opportunities for comments and suggestions for changes.

Prototype of one page website with contact form

Graphic design of one page website

When we started working on the graphic design of the one page website, we had one main task - to emphasize the luxurious quality of the product offered, which is a premium wood hammock. We assumed that the contrast of the dark background with the white and gray sections would perfectly reflect the prestige and uniqueness of the product, without introducing monotony into the design.

First impressions are key, so the hero section that greets the user upon entering the site already presents the hammock in its full glory. Attention to detail is evident at every turn - from the professional photos, to the elegant beige and gold call to action buttons, to the social media links in the site's menu. We have clearly marked the possibility of a three-day trial of the product - a unique option that a potential interested party should not miss.

What's more, we've introduced a professional video just below the main section to add interest to the user. It demonstrates the hammock in use, adding life to the entire page.

Section hero implementation of one page website with contact form
Implementation of graphic design of one page website with contact form

With the help of aesthetically pleasing icons and well-thought-out graphics, we have shown the characteristics and advantages of the product. This not only adds to the aesthetics, but also builds confidence in the product.

The customer feedback section is designed in a minimalist style. We believe that authentic reviews build trust and convince people to buy/test a product. In addition, we specified the differences between the different versions of the hammock in a clear table. Thus, the customer, guided by his needs, can easily make a choice.

The whole is complemented by a neatly presented graphic description of the product ordering process.

The elegant design of the site, while rich in content and multimedia, remains subdued and does not overwhelm the user. The end result is a site that is a combination of quality, functionality and aesthetics - perfectly reflecting the nature of the luxury product.

Implementation

Coding a one page website

Implementation of the website for ARTE Garden Design was a key moment in its creation. We used the Elementor tool for this purpose. Its main advantages are simplicity and intuitiveness, which gives customers the ability to update and modify the site independently, without the need for specialists.

With the option of self-modification of the site's content, the client can effectively adapt it to the evolving requirements of the market and the expectations of visitors. Such self-modification allows greater flexibility in managing the site's content, while reducing the need for constant cooperation with developers.

In the course of building the site, we also implemented functionalities to meet the main business objective - to enable contact for placing product orders.

Contact form

We have implemented an intuitive contact form on the site, which makes it quick and easy to inquire about product availability or express a desire to try a product.

Contact form on a one page website

Are you interested in this project? We encourage you to see it in its full version on our profile on Behance. Don't forget to also discover our other realizations.

Thinking about a professional website for your business? Make an appointment for a free consultation And find out how we can help you!

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