Interactive agency + Marketing agency = Two Colours

About the project

Kidsmile is a dynamic brand represented by a young yet experienced team. This network of preschools and nurseries includes establishments that share an innovative vision - an individual approach to the development of each child.

We encourage you to learn more about the process of creating a website for Kidsmile.

Project authors
  • Łukasz
    Senior Graphic Designer
Prototype

Creating a prototype - a mock-up of the website

In the initial phase of the Kidsmile outposts website project, our main focus was on developing a prototype, or preliminary outline of the site. This first stage allowed us to provide the client with an overall vision and layout of the site before we delved into the graphic details.

For this work, we used the Miro tool - although in some cases we use Figma - which allowed us and our client to get a clear picture of the site's structure from the initial stage. From that moment on, we were already precisely planning the placement of each section, text, graphics, forms and CTA buttons.

When we created the site for kindergartens and nurseries, we focused on the main idea: presenting the benefits of choosing Kidsmile establishments for parents and promoting cooperation with them for business partners. Our goal was for each element of the site to provide valuable content to the reader. In line with this approach, we planned various methods of presenting our offerings - from descriptions of Kidsmile's brand differentiators, to photos, to space for contact forms.

We care about continuous communication with our client, so immediately after the prototype was completed, we held an online meeting. This was not only to discuss progress, but also to provide guidance on how to incorporate comments and suggestions.

Website prototype for a network of kindergartens and nurseries

Graphic design of the website

In realizing the graphic design for the Kidsmile preschools and nurseries website, we focused on capturing the warmth and friendly atmosphere of trust characteristic of these establishments. The carefully designed hero section, which serves as the site's showcase, immediately grabs the attention of visitors. In addition to the main CTA button, which encourages visitors to learn more about the offer, there are also intuitive panels for teachers and parents, allowing quick access to necessary information. It is in this part of the site that the brand's key differentiators are highlighted, effectively drawing the reader's attention.

Website hero section for kidsmile preschools and nurseries
Graphic design of the website for Kidsmile network of kindergartens and nurseries

The aesthetics of the site are reminiscent of a carefree childhood atmosphere - soft and pastel colors harmonize with charming icons and a custom font, creating a cohesive and friendly image. Interesting graphical elements, such as graphics reminiscent of children's drawings or colorful blobs, add uniqueness to the site while keeping it clear. Texts framed with graphic accents are more accessible and engaging for the reader.

The key for many parents is to see what the interior of the facility looks like - that's why we've highlighted a section of photos showing the interiors on the subpages of specific facilities.

The commitment to building trust in the Kidsmile brand is also evident in the contact tab. In addition to practical forms for enrollment or direct contact, visitors will find photographs of establishments and their directors, along with contact information. This approach allows for a closer relationship with parents, showing the faces of the people behind the care and provision of their children's safety.

Implementation

Website coding

Coding The website for Kidsmile preschools and nurseries was an important point in its implementation journey. For this we used the Page Builder Elementor tool, valued for its flexibility and ease of use. Elementor's advantage is not only its intuitiveness for developers, but also the subsequent ability for clients to edit content themselves. This allows the site to be adapted to current market needs and user preferences on an ongoing basis, without the need for ongoing agency involvement.

During the coding process, we implemented key features to improve its business potential.

Contact forms

On the site, we have ensured, above all, ease of communication. We have implemented several practical contact forms tailored to different needs. In the "contact" tab, users will find intuitive forms that can be easily expanded and filled out. In the "for companies" tab, one can quickly make an inquiry about a cooperation offer. Such a design ensures that every visitor, regardless of his or her intention, will quickly and effortlessly find the right place to make contact with the chosen establishment.

Developing contact forms on Kidsmile website
Contact form on the Kidsmile website
website contact form for nursery and kindergarten

Multilingualism

We understand the importance of communicating with a wide range of audiences, which is why the site has also been equipped with a multilingual feature - the It allows foreign language users to select the English version of the content.

Multilingualism on the website for kindergarten

Do you like this website? We encourage you to see it in its full version on our profile on Behance. Don't forget to also discover our other realizations.

Do you dream of a beautiful and original website? Make an appointment for a free consultation And find out how we can help you!

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