Interactive agency + Marketing agency = Two Colours

About the project

The implementation of the website project for the League of Uncommon Minds, an educational brand specializing in teaching coding, presented our team with a unique challenge and an opportunity to showcase our skills in creating intuitive and functional e-learning platforms. Our main task was To create a platform that not only meets the expectations of both individual customers and educational institutions, but also is transparent and easy to navigate.

Project authors
  • Łukasz
    Senior Graphic Designer
  • Mateusz
    UX designer
Prototype

At the initial stage of creating a website for LNU, we focused on building its basic model, or prototype. Before starting detailed work on the graphic design, our main goal was to outline the site and determine its most important parts and functions.

In the design process, we use tools such as Figma and Miro, which allows for effective collaboration and communication between design teams and clients from the early stages of a project. This strategy allows for easier and more flexible implementation of possible amendments.

From the outset, we place great emphasis on the strategic placement of all key site elements, including sections, text, graphics, multimedia and CTA buttons. Our goal is to ensure that the future site is intuitive and functional at every step of the user's journey.

E-learning platform prototype

Graphic design

The key to success turned out to be the use of bright colors and keeping the design in a minimalist yet original style. We went to great lengths to ensure that the site was not overloaded with unnecessary elements, focusing on conveying key information in a way that does not overwhelm the user. As a result, visitors can easily find training offers of interest to them and easily purchase selected packages.

Home page of the e-learning platform

The implementation of a feature that allows free registration and creation of a user account greatly facilitates access to purchased courses. After purchasing a course, the customer receives a message with an activation code, which, when entered in a dedicated place on the platform - the "My Account" tab - activates access to training materials. This simple and intuitive solution significantly increases the comfort of using the platform.

In addition, incorporating a blog into the structure of the site has proven to be a hit. Not only does it allow developers to share valuable knowledge with users, but also contributes to better positioning of the site in search results. With regularly published content, the platform is steadily gaining in value, attracting new users interested in learning to code.

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