Website for car rental and leasing - latweauto.pl
Our task was to design and implement an extensive car rental and leasing platform, the main goal of which was to organize and clearly present a wide database of vehicle offers. The key assumption of the project was to simplify the process of searching and comparing cars as much as possible, so that the user could quickly and intuitively find the offer best suited to his financial needs.
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MateuszUX designer -
ŁukaszSenior Graphic Designer -
ŁukaszWordPress Developer
Graphic design
On the visual side, the site was designed in a modern aesthetic characteristic of the automotive industry, combining transparency with a dynamic character. The design is based on the juxtaposition of dark, elegant backgrounds with distinctive red accents, which attract the user's attention and highlight the most important elements of the interface, such as prices, action buttons and key offer sections. High-quality photos of the cars and easy-to-read bid tabs also play a big role, allowing the user to quickly browse through the available models and pre-assess their performance.
One of the most important elements of the platform is an advanced offer search engine, located in the hero section. It makes it possible to filter vehicles according to a number of parameters, such as the form of financing (rental or lease), the amount of the monthly installment, the term of the contract, the make and model of the car or the amount of own contribution. This allows the user to quickly narrow down the results to offers that realistically meet his financial expectations and preferences.
The site's structure is designed to support quick comparison of offers. Vehicles are presented in orderly sections, such as new offers, best rental offers and best lease offers, making it easy to navigate the available options. Each car is presented in the form of a detailed offer card, containing the most important information about the vehicle, financing terms and the estimated monthly installment. This way of presentation allows the user to quickly assess the attractiveness of a given proposal even before going into its full details.
On the functional side, the platform has been equipped with expanded vehicle cards, where the user can learn about financing parameters and analyze the monthly costs associated with a given offer in more detail. A quick inquiry form is also an important element, allowing immediate contact about the selected car without having to leave the site.
Additional elements, such as a newsletter sign-up section, brand credibility-building elements, and messages that enhance customer trust, support the platform's professional image and increase conversion efficiency.
The end result is a modern and scalable automotive platform that combines a distinctive visual identity with advanced search and comparison capabilities. The site's intuitive structure allows users to easily navigate complex financing options, while significantly speeding up the process of selecting a vehicle and deciding on a contact.
