Website for naturopathy academy - Academy of Natural Health
Our goal was to create a professional and aesthetically refined website for a specialized Academy of Natural Medicine. The site was to offer a number of advanced functionalities, including an e-commerce module and an educational platform. A key aspect of our work was to design the site in such a way that it would effectively attract the attention of visitors and encourage them to sign up for training courses.
The Academy of Natural Health sets itself apart from other academies of natural medicine with its unique cause-and-effect approach, rather than focusing solely on treating symptoms. It offers a specialized curriculum that was developed by the creator of the method.
We invite you to learn about the process of creating a website for naturopathy academy.
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MateuszUX designer
Prototype - a mock-up of the website
At the beginning of our cooperation with the client, we focused on creating the initial design of the site, i.e. prototype. The priority was to plan the overall structure of the website and determine the most important sections and elements, which was the foundation for further, more detailed graphic design.
Tools such as Figma and Miro allow both us and our clients to keep abreast of progress and evaluate a project from the early stages of development. This way of working promotes smooth communication and facilitates necessary changes.
Our team's goal was to design an intuitive website that would attract visitors to discover the training offered and encourage them to sign up for it. We wanted users to easily find information about both the courses and the brand and the specialists who represent it.
An important part of our work is to keep in constant contact with the client. After creating an initial sketch of the site, we organized an online conversation to present our ideas and discuss the possibility of the client providing his comments and suggestions.
Graphic design of the website
Our main goal in creating the graphic design of the website for the Academy of Natural Medicine was to effectively highlight all the advantages of the author's curriculum offered by the facility, as well as on distinguishing it from other similar institutions. In the center of the page we placed a call to action button in a distinctive purple color. Its function is to attract the attention of visitors and encourage them to sign up for courses and training.
The entire color scheme of the site is dominated by shades of green, symbolically reflecting the academy's relationship with nature and emphasizing the natural nature of the medicine practiced there. Soft pastel colors are interspersed with darker shades of green, creating a cohesive and aesthetically pleasing composition. To further enhance the aesthetics, we implemented a variety of graphic elements, such as icons and frames, which add to the content's appeal.
The academy's offerings, including recruitment information for each semester, are presented in a concise and clear manner. This layout makes it easy for users to quickly familiarize themselves with the available options and effectively navigate the site.
In addition, in order to build trust among prospective students, the site features sections containing positive feedback from past students. We have also presented the academy's key strengths in an easily digestible numerical format, allowing for a quick assessment of the value and effectiveness of the curriculum offered.
Coding the website
During the development of the website for the naturopathy academy, an important step was the process of its encodings. For this purpose, we used Elementor - a popular tool for building websites, whose main advantages are intuitive use and versatility. Elementor not only allows developers to work efficiently, but also offers our clients the ability to edit the content on the site themselves. This is especially important in the context of quickly adapting to evolving market needs and user preferences, while reducing the need for constant contact with our agency.
During the coding phase, we paid special attention to the implementation of a number of key functionalities that play a significant role in achieving the site's business goals.
E-commerce module
We implemented an online store based on the WooCommerce platform on the site, providing an efficient and secure online shopping experience.
Educational platform
We have implemented the LearnDash learning platform on the site, allowing users to access a comprehensive set of training materials and online courses.
Support for the foundation
Support for the foundation allows visitors to donate, supporting the academy's goals.
Newsletter sign-up form
We implemented a lead generation form that further attracts users with notifications of new blog posts on the site.
Contact form
On the website, we implemented a simple and intuitive form that makes it easy to contact a company representative.
Has our project caught your attention? We encourage you to visit our profile on Behance, to see it in its full glory. Don't forget to also review our other works.
Do you dream of creating your own professional website? Take this opportunity to make an appointment free consultation! During our meeting, we will have a chance to know exactly what you want and present you with perfectly tailored solutions.
Let's talk and establish action plan!
