Sales landing page for AI course - (un)Understanding AI.
Our task was to Designing and implementing a landing page website for a unique course on (un)Understanding AI, created as a result of our agency's collaboration with the Entrepreneurship Club. This course is a key tool for businesses seeking to implement artificial intelligence in their operations. Its purpose is not only to educate, but also to inspire the exploration of new technologies.
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Dawid KotrysOwner, creative director -
ŁukaszSenior Graphic Designer
Creating a prototype - a mock-up of a website
We started the development process by building a prototype of the site, which served as the foundation for the initial design. We didn't focus on intricate graphic details at the beginning, but concentrated instead on creating a simple visual sketch that served as a base for further work.
In the prototype design phase, we used tools such as Miro and Figma, which give us the ability to view and modify the complex layout of the site, from the home page to all sub-pages. In this phase, we proposed the layout of each section, text, images and CTA buttons.
Our main goal when creating the landing page was to ensure that the offer was presented in the clearest and most intuitive way possible.
Graphic design
We wanted the design of the site to reflect the futuristic and innovative nature of the course. When designing the site, high-quality graphics and visualizations that were generated using artificial intelligence became a key element. This gave the site a unique and modern look that perfectly communicates its purpose.
The color scheme is dominated by dark tones, which are broken by lighter accents. Special attention was paid to the color of neon green, which was used to highlight the most important messages and elements of the site. This energetic shade of green is reminiscent of neon light and further emphasizes the modern character of the site.
We made sure that the website is not only aesthetically pleasing, but also functional. It contains all the necessary information about the course, including its schedule and the expected benefits of participation.
Our priority was to create a site that is intuitive to navigate and allows users to easily find the information they are looking for. This makes it easy for users to explore the content and become thoroughly familiar with the course offered.
Coding the page
Implementation of the site was the final step in the development process. We used a Page Builder called Elementor, which is recognized for its flexibility and ease of use. With Elementor, both developers and clients can easily make changes to the site.
During the coding process, we focused on weaving in meaningful functionality that would contribute to the site's stated business goals.
Timer
One of the most interesting features of the site is the implemented timer, which counts down until the course reaches the next price threshold. This solution not only piques the interest of visitors, but also motivates them to decide to enroll faster.
E-learning platform
After purchasing the course, each participant receives access to the training panel. The platform is designed for maximum intuitiveness and ease of use. Participants can track their progress by marking completed lessons, which motivates systematic learning. All materials are available 24/7, making it possible to learn at any time and at any pace, tailored to the individual user's needs.
Affiliate program
In order to expand the reach of the course, we have introduced an affiliate program that offers attractive terms of cooperation. Partners have access to a dedicated 'Partner Zone' on the site, where they have access to affiliate links. Each new course participant they attract translates into 15% commission from the transaction made by them.
Generating certificates
Upon completion of the course, participants have the opportunity to take a final test to verify their acquired knowledge. After successfully passing the test, each participant receives a personalized certificate, which is not only a confirmation of course completion, but also an elegant proof of competence in artificial intelligence. The certificates are individually designed, contain the participant's name and are signed by the course author.
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