Online store for coffee roasters - Hummingbird Coffee
Our task was to create a beautiful website equipped with an e-commerce module for Koliber Coffee, which was to not only aesthetically present the products, but also allow easy inclusion in the subscription system - the so-called coffee subscription. This solution allows coffee lovers to enjoy regular deliveries of freshly roasted beans straight to their door.
Hummingbird Coffee offers its customers aromatic coffee from the most diverse corners of the globe. Our goal was to capture and expose the uniqueness of the brand, creating a platform that pays homage to its passion for coffee.
We encourage you to learn about the process of creating an online store for this brand.
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ŁukaszSenior Graphic Designer -
MateuszUX designer
Prototype - a mock-up of the store
Our adventure in creating a store for Hummingbird Coffee began with the creation of an initial vision - the so-called "store". prototype pages. It was then that we focused our efforts on designing the overall layout and determining the essential elements and sections of the site, before moving on to detailed graphic design.
Using tools like Figma and Miro, we have built a collaborative space that has allowed us and our clients to seamlessly follow and evaluate a website's design from its earliest sketches. This way of working promotes the efficient exchange of information and allows us to make corrections freely.
While working on this project, our intention was to create a store with an intuitive layout that would encourage visitors to buy. We also wanted users to easily find both product details and information about the brand itself.
The invaluable value in our work process is the close contact with the client. After developing a basic mock-up, we conducted an online conversation to present our ideas and indicate how the client can give us feedback and ideas.
Graphic design of an online store
The implementation of the graphic design for the online store Koliber Coffee was a task that required a deep understanding of the nature of the brand and a desire to translate the passion of the owners into a visual story. The site attracts attention with its use of various graphic elements - such as coffee leaves and beans, which seem almost tangible. Such details immediately indicate that Hummingbird Coffee is a place for connoisseurs.
On the homepage, users are greeted by the hero section, which is dominated by dark colors. Continuing on, going "below the fold," the page brightens up. The bright tones harmonize with the warm coffee motif that runs throughout the design, creating a cohesive and aesthetically pleasing image.
We chose a bright orange color for the CTA buttons - such a solution not only catches the eye, but also encourages interaction. The elegant separation of sections ensures that the site does not overwhelm with content, but invites exploration. You won't find walls of text, instead each section of the page is designed to easily guide the user through the store's history and offerings.
Access to selected products on the homepage is a thoughtful move that ensures that from the first seconds of a visit, a potential customer can feel encouraged to explore the assortment further. What's more, the structure of the store itself is extremely intuitive - the The coffee categories are presented visually, with photographs of the countries of origin, which not only makes navigation easier, but also builds a story around each product.
Taking care of the brand identity, the "about us" tab shows the faces behind Koliber Coffee. Showcasing the people, their passion and commitment to the coffee-making process is a way to build relationships and trust among customers.
In addition, a blog introducing users to the world of coffee proved to be the perfect complement to the whole, presenting the brand's knowledge and expertise in an educational format.
Coding the page
When creating an online store for the Hummingbird Coffee brand, it was crucial to have an effective implementation with the help of Elementor - a tool that allows intuitive design of the site's appearance. As a result of finalizing the project, our client gained the ability to edit the content on the site on their own, eliminating the need for constant support from the agency.
During the coding process, we integrated specially prepared functionalities that are structured to meet the set business goals.
E-commerce module
This is a key element that transforms an ordinary website into an online store. It allows potential customers to browse through the offer, as well as add selected coffee products with different characteristics (weight, degree of roasting, degree of grinding) to the shopping cart. We have also implemented a subscription payment function, which makes it possible to activate a coffee subscription.
Pop-up window
In an effort to increase user engagement, a pop-up window appears some time after users enter the site. Its content offers to sign up for the newsletter in exchange for a 10% discount on first purchases.
Calculator
An interesting addition is a calculator that allows users to calculate how much coffee they need based on the number of people. This functionality is particularly useful if you plan to order coffee on a monthly or bi-weekly subscription.
Chat Messenger
For those seeking quick help or information, the site provides a chat function straight from Messenger. It allows you to immediately establish a dialogue with a customer contact person - ready to provide the necessary support.
Contact form
Located in the "contact" tab, the form allows direct communication with company representatives. This is an important element that builds a relationship and raises the level of customer satisfaction.
Do you like this project? Visit our profile on Behance, to admire it in all its glory, and don't forget to check out our other realizations.
If you're looking to create your own stunning and professional website, don't hesitate to make an appointment at free consultation! During the meeting, we will be able to get to know your expectations in detail and propose optimal solutions tailored to your needs.
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