Website with e-learning module for selling online courses - Beauty Canon Academy
Our goal was to create an elegant and intuitive website for Kanon Beauty Academy, equipped with an e-learning module. The platform was to allow both the purchase of online video courses and enrollment in in-person training.
Kanon Beauty Academy specializes in providing practical knowledge of makeup and skin care, presenting it in a clear and understandable way for each student.
We invite you to learn more about the process of creating a website for this brand.
Prototype - mockup of the website
At the beginning of our work on the website for Kanon Beauty Academy, we focused on creating an initial sketch - a prototype. This stage is dedicated to setting the direction for the final design, identifying key elements and sections, even before we move on to developing the detailed graphic design.
To create such a sketch, we use tools like Figma and Miro, which allow us and our principals to see the shape of the site early in its development. This allows us to communicate effectively and make changes as needed. From the early stages, we determine the placement of elements such as content sections, text, graphic elements, multimedia and call-to-action (CTA) buttons.
Continuous communication with the client is also key. After completing the first conceptual sketch, we held a video call to present our initial ideas and provide information on how the client can give us comments and suggestions.
Graphic design
Our priority for the graphic design for the academy's website was to create a place where elegance meets functionality. We wanted the site not only to please the eye with its aesthetics, but also to be a faithful reflection of the high standards and professionalism that the courses offered by the company represent.
With attention to every detail, we created a design based on dark colors, which harmonize with lighter accents and gold elements, giving the whole site a luxurious feel. The dark backgrounds of selected sections perfectly highlighted the bright headlines and CTA buttons, designed to effectively attract attention and encourage potential customers to interact.
We made sure that the site was pleasing to the eye, but not overloaded with text that could overwhelm visitors.
Course descriptions are concise but comprehensive, supplemented with photos and icons, and positive feedback from students acts as a convincing recommendation.
In the "about us" section, we present the academy's strengths in a straightforward and easy-to-understand manner, illustrating them with figures relating to the number of students and experts, among other things. Authentic photos of the specialists behind the courses build trust among potential customers.
Coding the page
A key stage during the development of this site was its implementation, for which we used the Elementor platform. It made it easy and intuitive to customize the appearance of the site. Once the work was completed, clients were given the ability to edit the content on the site themselves, which eliminated the need for constant contact with programmers.
A priority for us is to enable customers to manage their site intuitively, giving them greater flexibility in responding to dynamically changing market conditions and user expectations.
In the process of implementing the site, we also implemented previously planned functionalities. As a result, the site not only looks attractive, but also effectively achieves its business goals.
E-learning module
The e-learning module is a key component of the site. It allows users to purchase and access video courses. Users can create their own account, and purchased courses are available for 365 days. Upon completion of the course, participants receive certificates confirming their completion.
Contact form
In the "contact" tab there is a form that allows direct communication with company representatives. This is an important element that builds relationships with customers and increases their satisfaction.
Calendar of residential courses
On the site, we have introduced a calendar that allows users to see what stationary courses are offered in a given month.
Integration with Google Maps
We have integrated the site with Google maps, which allows users to easily find the location of a stationary establishment and learn its exact location without having to research on their own.
Did this project catch your attention? To see more, visit our profile on Behance and don't forget to check out our other projects!
If you are thinking of creating an elegant website for your company, we invite you to make an appointment for free consultation meeting. Discover what opportunities working with us can open up for you!
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