Website for Star-fleet company
Our task was to comprehensively develop the image and create a modern website for the Star Fleet brand - a company specializing in long-term rental and car leasing. The project included both the design of the logo and the creation of an extensive, functional site, which is designed not only to present the offer, but above all to facilitate the customer's decision-making and the entire reservation process.
Graphic design
At first glance, the site attracts with its modern, clear design, which combines an elegant dark color scheme with light accents and an intuitive content layout. The entire site has been designed with the user in mind - from the clear vehicle search form on the homepage, to the refined tabs for individual models, where the user can check technical data, equipment options and calculate the approximate lease installment.
One of the most important elements of the site is an interactive installment calculator with a quick contact feature - available both on car tabs and in a shortened version in other parts of the site. This allows users to get specific information and make inquiries in seconds.
The site also includes a number of elements to support the purchase decision - from a section with the most frequently chosen models in different price ranges, to an educational blog, to a comparison of rental and leasing benefits. The whole thing closes with a clear presentation of the cooperation process, which takes the user through the steps step by step.
An important part of the project was also the creation of a new Star Fleet logotype, which alludes to modernity and mobility, while at the same time evoking trust and professional associations. The new visual identity corresponds perfectly with the aesthetics of the site itself - modern and dynamic.
The project for Star Fleet is an example of a successful combination of visual strategy, UX design and sales support functionality. Thanks to the well-thought-out structure and consistent communication, the brand gained a tool that not only presents the offer, but also realistically helps acquire customers.