Website for boutique chain - Dreslow
Our task was to create a modern and expressive website for the Dreslow brand - a chain of original boutiques featuring exclusive collections by Polish designers and unique second-hand clothing from global brands. The goal of the project was to design an online space that would reflect the creative, artistic and conscious character of the brand, which combines premium fashion with the idea of sustainable lifestyle.
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MateuszUX designer -
ŁukaszSenior Graphic Designer -
PatrickElementor Developer -
ŁukaszWordPress Developer -
PaulinaProject Manager
The website stands out for its bold and unconventional design, based on a combination of intense colors - deep cobalt, pink and turquoise - with a minimalist layout and plenty of space. Such a contrasting style perfectly reflects the character of the brand, which combines luxury with modernity and a fashion-conscious approach. Unusual color transitions and geometric compositions give the site an artistic rhythm, evoking associations with a digital fashion magazine.
We took care not only of aesthetics, but also of functionality and intuitive navigation. The site presents silhouettes of the designers and their collections, allows users to browse the clothes in a clear gallery and learn about the values behind the brand. Users can also check boutique locations through an integrated Google map, sign up for newsletters, and follow fashion events organized by Dreslow.
The whole is complemented by a blog section. Thanks to a consistent visual concept and a well-thought-out content structure, the site not only attracts attention, but also effectively builds the brand's image as modern, conscious and bold in expression.
