What can you do to increase sales in your online store? The most important strategies

If you want to increase sales in your online store, you need to work on several fronts at once, but don't worry - it can all be done! The first step is to take care of SEO. It's what will make your store appear higher in the search results, and thus bring more people to your site. Taking care of the right keywords, decent metadata and thoughtful internal and external linking - this is the basis for Google to better understand what your store is all about.

Learn more about SEO in our article: What is SEO and what is effective SEO?

Once you've attracted people to your site, the key is to keep them there. Taking care of the UX of your online store is key. Your store needs to be easy to use and the buying process quick and hassle-free. Also remember that more and more people are shopping on their phones, so the site must be responsive and work flawlessly on mobile devices. The easier it is for customers to find what they're looking for, the more likely they are to complete their purchase.

And now the marketing! Well-planned email campaigns, apt promotions and ads on social media can work wonders. Personalizing offers, tailoring content to customers' interests - this not only keeps customers coming back, but also makes them feel valued. Tracking the effects of your campaigns with tools like Google Analytics allows you to adjust your strategies on the fly to make each successive campaign even better.

SEO optimization, UX improvement and effective marketing - these three pillars, when working together, can help you increase sales on your online store.

E-commerce audit - why is it essential for the development of your store?

When running an online store, sometimes you may feel like something isn't working, but you don't quite know what. Traffic is growing, but conversions are stagnant. This is precisely the moment when E-commerce audit may prove to be a game-changer. It's something like a detailed review of your store that will point out where the problems are and how to fix them.

Let's start with the technical aspects. Does the page load too slowly? Charging time matters a lot - seconds count online. Every extra moment a customer spends waiting can cause them to leave for a competitor. An audit will help catch these problems early, before they start costing you customers.

Learn how to optimize page load time in our article: Website loading speed - Control and optimization methods for effective SEO and higher conversions

Next we have SEO. You've probably already heard how important search engine optimization is, but an audit will show how well you're doing. Is the structure of your site friendly to Google's robots? Do you have properly optimized product descriptions? Sometimes even small things, like a lack of internal links, can cause your store to disappear somewhere far away in search results.

And finally, UX, or how customers feel about your store. Is the navigation clear and the buying process smooth? If people get lost on your site or get frustrated at a complicated form, there's no way to expect good sales results. The audit will help you catch those places that you should improve, to make shopping more enjoyable, and baskets are not abandoned halfway.

An e-commerce audit is an investment in the future of your store. It helps you understand what's working and what needs to be fixed so your store can grow and generate more profits. Regular audits are key to maintaining momentum and long-term success in the industry.

Increase your store's search engine position with an e-commerce audit

What is included in an e-commerce audit? Let's start with keywords. Often, you'll find that a store is betting on phrases that are too generic and don't attract the right customers. The audit will show what specific keywords really work in your industry. You may find that niche phrases you hadn't thought of before bring much better results.

Another important part is the structure of the site. Google loves order -. The better organized the site, the easier it is to index it. If your customers are having trouble finding your products, Google is getting lost in it too. An audit will check that navigation is simple and that internal links are arranged in a way that helps users and the search engine. This can mean simple changes, like better categorization of products, that will immediately improve navigation.

An audit is also a good time to get a sneak peek at what the competition is doing. Why are their stores higher in the results? What are they doing better? Analyzing their SEO efforts is invaluable knowledge that will help you improve your own strategy. 

E-commerce audit conducted by experienced professionals is not just catching problems, but a specific strategy for action. Identifying new keywords, improving the structure of the site and keeping an eye on the competition - all this will help your store jump higher in the search results and attract more customers.

E-commerce audit - what benefits does it bring and how does it affect sales?

What exactly are the benefits of conducting an e-commerce audit? Here are the most important ones:

• Improved store performance
  The audit helps eliminate any technical problems that may be slowing down the store. Improved page loading speed ensures that customers do not get discouraged and leave the store before making a purchase.
  
• Greater customer satisfaction
  With an audit, you can better understand users' needs and improve their experience on the site. The easier and more enjoyable it is to navigate, the more likely a customer will complete their purchase and return in the future.
  
• Increase sales
  Optimizing the purchase path and removing barriers that discourage customers leads to more conversions. Customers find products faster, finalize purchases, and you enjoy growing profits.
  
• Improving visibility in search engines
  An e-commerce audit identifies areas that need improvement in SEO, which directly results in higher rankings in search results. As a result, the store attracts more organic traffic, which in turn translates into more orders.
  
• Understanding customer behavior
  The audit provides valuable data about how customers navigate the site, what attracts them and what discourages them. This allows you to better tailor your offerings and content to their expectations.
  
• Alignment of marketing strategy
  The audit allows you to assess which marketing activities are effective and which need improvement. By better optimizing your marketing campaigns, you can reach your target audience more effectively and increase the efficiency of your advertising efforts.
  
• Customer loyalty
  Satisfied customers are more likely to return. An audit helps streamline the entire shopping process, making shopping simpler and more intuitive. Customers who have had a positive experience in your store will be more likely to return and recommend it to others.
  

How to increase sales in an online store? Summary 

Increasing sales on an online store requires, first and foremost, a comprehensive approach - from technical optimizations, to UX improvements, to well-thought-out marketing efforts. Such an approach is guaranteed by an e-commerce audit. If you're wondering whether it's worth the effort, the answer is a definite yes! It's like an inspection visit for your store, which allows you to catch any technical errors that you wouldn't notice on your own. 

If you want your online store to bring better results, our agency offers a professional e-commerce audit that will point out what needs to be improved. We help comprehensively - from diagnosing problems to implementing solutions that realistically increase sales. Check out our e-commerce audit offer And get a free consultation today!