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Knowledge marketing
Discover the full range of articles on our blog - from practical website tips to analyses of various branches of Internet marketing. The content we've prepared is ideal for both professionals and laypeople looking to learn more about effective online communication.
Latest articles
Instead of acting merely as a content generator, ChatGPT today acts as a conduit for information, recommendations and, increasingly, purchases. For online stores, this means one thing: you either become part of this ecosystem or you are invisible in the conversations that customers are increasingly having.
In this article, we'll look at what it really means for a store to be "AI-ready." How do you know if your data, systems and processes will allow you to sell through ChatGPT? And finally - what to do if you're not ready yet.
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Agentic Commerce Protocol (ACP): how to prepare your store for ChatGPT shopping.
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Store visibility in ChatGPT: how product discovery works and how to appear there
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Selling through ChatGPT: how it works, for whom it makes sense, and how to implement it
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GEO - what is Generative Engine Optimization and how does it change positioning in the AI era?
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How much does a website cost in 2026? Current prices and factors affecting the cost of a website
How much a website costs depends on many factors. Learn about the key elements that affect the final price of a website, and find out how accurately specifying your needs and functionality can affect your project's budget. We provide specific price ranges for a standard website, online store and landing page, along with pricing for many additional functionalities.
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Read this book, before you commission someone to create a website
10 things that will save you money Tens of hours of your time and thousands of zlotys of the company's marketing budget.