Why do we need data analysis via Google Analytics?

Have you wondered why users immediately flee from your site as soon as they first interact with it? Or have you wondered from what source the largest portion of traffic to your website is generated? I'll give you a hint - it's certainly not a sphinx's riddle, but the real impact of many variables and interdependent data sets from which useful conclusions can be drawn. There are inherent correlations between the data, so we can put dimensions and data together and optimize our actions as a result.

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What aspects are absolutely worth paying attention to?

These and many other questions that may bother you more than once will be answered by properly conducted analysis of qualitative and quantitative data. Sound threatening? From there, all you need to do is learn a few key principles that will help you take advantage of the unlimited possibilities of dimensions and data on the Google Analytics platform. In this post I will try to explain what you should necessarily pay attention to when using an extremely useful tool for analyzing user behavior and measuring statistics of your website. Go on!

Data analysis, willy-nilly, has become mandatory in the day-to-day work of any effectively planning marketer. The Analytics platform is a great harvester, which grinds through an impressive amount of data, so that you can make better decisions about the redesign of your website in the future. What to look out for?

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Surprisingly high rejection rate >75

This is one of the most important parameters, which in this case is significantly alarming. Users are clearly not getting what they are looking for at the first contact with the website. Maybe the relevance of the landing page is of low quality? Maybe the banner should be placed in another section? Or maybe you have too much overwhelming text in the top HomePage section? It's a serious sign that if most of your organic or direct traffic is extremely low quality and leading to an exit, it's time to make immediate changes.

Internal site search - could it be useful?

If you're running an e-commerce store or a blog, for example, it's a good idea to look into what search terms your site's viewers are searching for on an internal search engine. This will certainly bring you closer to certain trends and relationships. A bunch of users typed the keyword "Lasocki winter baggers"? Maybe it's time to let loose some promotion in paid campaigns for this type of shoes or a special mailing? Oh believe it is worth it!

Properly configured Analytics goals - it's a must!

One of the most important areas of data analysis, that is, the events undertaken on the site through your audience. Grunt to see to it that the configuration is correct, and therefore the results are measurable. Goals record all the interactions we select that users perform during a session. Examples include watching a video, submitting a form or downloading free material as part of a visit (e-book or cases).

Traffic acquisition channels

The next tab that appoints in the top of the top is acquisition channels , that is, nothing but sources of traffic to the website. If you notice that a good portion of the traffic comes from paid campaigns such as PPC Google/Paid Search and is marked by a low rejection rate, then correct! Your site is most likely consistent with advertising and has high relevance.

Multichannel tracks - follow necessarily!

While to some it sounds foreign, and to some it doesn't, analyzing the user's path to perform various types of actions on the site is a huge important element. Multi-channel paths show what path a user took to complete a certain conversion (goal) such as a purchase. Along the way, the recipient may hook up with other touchpoints such as a Facebook fanpage or referrals on other websites, before finalizing the purchase of the product. These types of channels are often responsible for booster conversions and contribute to a more complex user path.

The loading speed of individual subpages

It probably doesn't need to be proven how important website speed is. Taking care of high quality UX and UI is not only about the unexceptional "look" of a website, it is also about other functional aspects like loading speed. An impatient user will flee faster than you expect, guaranteed! Have you noticed a signal indicating that the page is loading too long and persistent? Don't ignore it, take action!

Change for the better!

Skillful use of Google Analytics and drawing the necessary conclusions can translate into considerable success and contribute to optimizing your site for usability (because design, it's not just appearance!) for a wide audience. It's worth reviewing all areas from time to time to support limp legs and analyze the data with full consideration.

In conclusion, you will see that with this approach you can achieve much more profit for your business and build a strong brand in the eyes of your current or future customers.