When should you use an online store audit?

The decision to carry out E-commerce audit is very important, because it can significantly affect the future of your e-store. Here are situations in which you should consider analyzing your e-store:

• Decline in conversion rates

  If you notice that your store's conversion rate is decreasing or the average order value is lower than expected, it's a sign that something is not working properly. An audit of your online store will help identify the problems and show you how to fix them.

• Decrease in sales revenue

  When your revenues begin to decline and your sales performance is worse than in previous periods, an audit is essential to diagnose the reasons for this. It could be the result of problems with SEO, UX, or store technology.

• Rising customer acquisition costs (CAC)

  If your advertising costs are rising and the effectiveness of your marketing campaigns is declining, an audit will allow you to optimize your customer acquisition strategy, which in turn will translate into lower costs and better results.

• Navigation and user experience issues

  Are users complaining about navigation difficulties, slow page loading, or a complicated shopping process? A UX audit of your online store will help you improve these areas as well.

• Changes in search engine algorithms

  If you have noticed a drop in your store's visibility in search results, especially after Google's algorithm changes, an e-commerce audit is necessary to adapt to the new guidelines and regain lost positions.

• Outdated technology and poor site performance

  If your e-commerce platform is outdated and your website is running slowly, it's a sign that a technology audit is needed. Streamlining code, optimizing resources and improving performance are key to ensuring the stability and efficiency of your store.

• Low quality customer service

  When customers report service problems, long response times to inquiries, problems processing orders, or difficulties with complaints, a customer service audit will identify areas for improvement.

• Are you planning an expansion or rebranding

  If you are considering expanding your store, introducing new products, or rebranding, an audit will help identify the strengths and weaknesses of your current strategy and prepare your store for future growth.

• Regulatory changes

  If new e-commerce or data protection regulations are being introduced (like RODO), an audit will allow you to comply and avoid potential penalties.

• Want to increase your competitiveness

  An online store audit allows you to assess how your offering compares to the competition. It allows you to make changes that will make your store stand out in the market and attract more customers.

What does our e-commerce audit cover?

1. Usability analysis (UX/UI) of an online store

   An online store UX audit is important to understand how users interact with your site. We analyze the clarity of navigation, site structure and ease of the shopping process. We also examine responsiveness and performance on mobile devices, which is an absolute necessity these days. In this way, an online store audit helps you tailor your site to the needs of your users, resulting in higher conversions.

2. E-commerce technical audit

   The technical side of your store is vital to its success. Our e-commerce audit includes a detailed assessment of your site's loading speed, code and resource optimization, and compliance with RODO. An optimized website not only runs faster, but also better meets the requirements of search engines, which has a direct impact on your online visibility.

3. SEO audit of an online store

   Effective e-commerce analysis always includes SEO analysis. We study keywords, content optimization, URL structure and internal and external linking. As a result, your store is better positioned in search results, which attracts more potential customers and increases sales. Learn more about SEO in our article: What is SEO and what is effective SEO?

4. Analysis of the customer service and order process

   We examine the speed and quality of responses to customer inquiries, inventory management, packaging, shipping and delivery processes. Well-optimized logistics processes guarantee customer satisfaction and minimize delays, which directly affects repeat purchases.

5. Marketing and sales analysis

   We evaluate the effectiveness of marketing campaigns and analyze the sales funnel, which allows us to optimize advertising costs and increase conversion rates. Our efforts are focused on maximizing ROI (return on investment).

Why invest in an e-commerce audit?

Two Colours' online store audit process

Why should you entrust us with an e-commerce audit?

When you choose our agency, you get a partner with extensive experience and advanced tools to help you achieve success on the Internet.

Experienced specialists Our multidisciplinary team of experts provides the comprehensive knowledge and skills necessary to implement even the most complex projects.

In-house IT department Having an in-house IT department, we can independently implement SEO recommendations for sites based on the WordPress CMS, which means fast and effective optimization without the need to engage external specialists.

A personalized approach We treat each client and each order individually, which is reflected in personalized strategies and close cooperation at every stage.

They trusted us

We are grateful for the trust placed in us by our clients with whom we have had the pleasure of working. Each project is a valuable experience for us, which allows us to constantly develop. An individual approach to each implementation is our priority, and the variety of companies we have worked with has taught us flexibility and the ability to adapt to the unique requirements of each brand.

Frequently asked questions

Do you have any doubts? Below you will find answers to the most frequently asked questions about our offer, the process of creating pages and the possibility of cooperation.