Although it may seem that in the age of the Internet, printed advertising materials will become a thing of the past, this is nothing further from the truth! Advertising on leaflets, brochures, etc. continues to help conquer the market. What materials should you use in your marketing?
Brochures, catalogs, folders and leaflets
This is one of the most popular advertising materials. Their great advantage is targeting a wide audience. Thanks to this, we can reach a large number of potential customers and advertise our products to them.
Print materials can also be used to present products and services that we want to introduce to the market. We have a huge number of sizes and types of paper at our disposal (including self-adhesive papers, chalky papers, offset papers, laminated boards, etc.). You can easily adjust these parameters to your needs.
On the other hand, posters are the materials most often used to encourage people to participate in an event or to inform about a promotion. The choice of printing parameters depends primarily on the places where the posters will be placed. If you want them to be visible on a shop window or other sunny place, you need to choose a printing technology resistant to UV radiation. Otherwise, the posters will start to fade, losing their attractiveness.
How to choose the best printing technique?
It depends on the type of materials, of course. In the case of small formats offset printing works best. It is worth using this technique especially when we plan a large edition – the larger the edition, the lower the price of printing a single sheet.
Another form of printed materials that also offers great opportunities are banners and billboards. These types of large-format advertisements differ from other advertisements mainly in the way of printing. The billboard is prepared by printing individual sheets, which are then joined into a larger whole and glued to the board. In turn, the banner is created by printing a special, flexible, weather-resistant fabric. Then hooks or straps are attached to it. They prevent the fabric from tearing off, even during strong winds.
Large format printing techniques
When creating materials for printing in a larger format, you must remember that our activities can cost us a lot. Therefore, the printing technique is selected primarily depending on the budget we want to allocate for this purpose. Solvent printing is the most commonly used. However, it should be emphasized that the materials created in this way are not of the best quality. In addition, the technique is harmful to health and the environment.
UV printing is a more modern, better-quality method. This method allows you to print virtually any material – PVC, metal, plastic or glass. The print is resistant to fading and weather conditions.
The latest and most ecological printing technique is latex printing. This method involves the use of a special ink which is then fixed at high temperature. Thanks to this, the prints are ready for immediate application.
If you would like to enrich your marketing with new materials for digital printing, large format, or any other form of advertising on paper – we will take up the gauntlet! Our experience allows us to find and use at work exactly what catches the eye and is remembered by your clients!
Customer Service Specialist