What is a Google business card and what benefits does it bring?
Google Business Card is an extremely useful tool from Google that allows businesses to manage their presence on Google Search and Google Maps. It allows you to share key information about your business, such as opening hours, address, phone number, as well as add photos and posts that will attract the attention of potential customers.
Benefits of having a Google business card for your business
Having a Google business card is a great way to more easily reach new customers online. When someone searches for just what you offer, your business can show up in both search results and on Google Maps. This makes it easier for potential customers to find it. What's more, Google's business card allows you to interact directly with customers through reviews, which in turn helps build trust. And with the ability to update information, everyone will be able to see the latest details about your business - from opening hours to special offers.
How to create a Google business card? Step by step
With our tips, you will quickly and efficiently go through each step. Below you will find detailed instructions to help you create a Google business card and start enjoying its many benefits.
Creating a Google My Business account
The first step is to create a Google My Business account. Here's how to do it:
- Go to Google My Business (https://www.google.com/intl/pl_pl/business/).
- Click the "Manage Now" button.
- Sign in to your Google account. If you don't have one, you'll need to create one first.
- After logging in, you will be asked to enter your company name. Type it in and click "Next."
- Enter the address of your business. If you provide services in a specific area without a fixed location, select the appropriate option.
- Choose the category that best describes your company's business.
- Enter your phone number and website address, if you have one.
Filling in basic information about the company
Then enter basic information about your company that will help customers find and contact you:
- Opening hours: Make sure your opening hours are accurate and up-to-date. It's also a good idea to add special opening hours for holidays or other special days.
- Services and products: Describe the services and products you offer. Add detailed information so customers know what to expect.
- Company Description: A brief but concise summary of your company. Focus on the key aspects that set your company apart from the competition.
Business card verification
Google requires verification of the business card to ensure that the information provided is correct. This process can be done in several ways:
- By mail: Google will send a postcard to your business address. It contains a verification code that you must enter in your Google My Business account.
- By phone: For some companies, a phone verification option is available. Google will call you and give you a verification code.
- E-mail: Verification by email is available for some companies. You will receive an email with a verification code that you must enter on the Google My Business page.
Adding photos and multimedia
Photos and multimedia are key to grabbing customers' attention and making your business card more attractive. Here's how to add them:
- Profile and cover photos: Add high quality photos that represent your company. These can be interior, exterior, product or team photos.
- Multimedia: You can also add videos that showcase your company, services or products.
- Updates and posts: Add new photos and posts regularly to keep your business card current and engaging.
Publishing a Google business card
After verifying and adding all the necessary information, it is time to publish the business card:
- Go to your Google My Business account.
- Make sure all information is correct and up-to-date.
- Click "Publish."
Your business card is now active and visible in Google search results and on Google Maps. Regularly update information and add new content to keep customers engaged and improve your company's online visibility.
Google itself has also prepared a short and clear video tutorial to help you take your first steps in Google My Business. Watch the visualization below:
Google business card optimization - Best practices
Do you want your Google business card to not only exist, but also attract attention and convert visitors into customers? Here are some proven ways to help you get the most out of it.
Keywords and descriptions
Your Google business card is your company's showcase in the online world, so you need to make sure it is understandable and attractive. The key to success is the right keywords. Think about what words potential customers might search for your services or products. Put these words naturally in your company description, but remember - don't overdo it! The description should be clear and interesting, conveying what sets your company apart. Tell customers why they should choose you and what benefits they will get from using your services.
Adding up-to-date photos and multimedia
Pictures say more than a thousand words, so make sure your business card has up-to-date, high-quality photographs. Show the interior of your premises, your products, your team at work - anything that can attract attention and interest customers. Good, up-to-date photos build trust and allow customers to get to know your business better even before they visit. Add new photos regularly to keep your business card "fresh" and eye-catching.
Customer reviews - how to get and manage them?
Customer reviews are like gold - they can attract new customers and build your company's credibility. Don't be afraid to ask satisfied customers to leave reviews. You can do it in person, by email or by posting a request on your website. Once you get reviews, take care of them - respond to each one, showing that you value your customers' opinions. Good reviews are a powerful marketing tool, and responding to them - both positive and negative - shows that you care about customer satisfaction.
Regular updates and posts
Your Google business card is alive when you update it regularly. Add information about new products, services, promotions or events. Google My Business allows you to publish posts that can include text, images and links to your website. Regular updates make your business card dynamic and always up-to-date, which attracts customers' attention and helps you rank better.
Optimizing your Google business card is a process that requires constant attention, but pays huge dividends. With the right keywords, attractive images, customer reviews and regular updates, your business card will become a powerful marketing tool that will attract more customers and help grow your business.
What to avoid when creating and managing a company profile on a business card?
When creating a Google My Business card, you must remember to avoid certain mistakes that can discourage potential customers. Here are some things to avoid.
Errors in contact information
Imagine that a potential customer wants to contact your company, but encounters an incorrect phone number or address. Frustrating, right? Errors in contact information are one of the most common problems that can affect your reputation. Make sure that all your contact information, such as phone number, email address and location, is always up-to-date and correct. Check your information regularly so that customers can reach you without problems.
No information updates
Businesses are growing, changing their opening hours, introducing new services. If you don't update your Google business card, your customers may be confused or, worse, feel cheated. Imagine someone comes to your store, which according to the business card is open, and on the spot it turns out to be closed. Updating information regularly is key to avoiding such situations and ensuring that customers always have access to the latest information.
Low quality photos
Pictures say more than a thousand words, especially on the Internet. Adding low-quality photos can hurt your company's image. No one wants to see blurry, dark photos that don't show anything. Instead, try to make your photos bright, clear and professional. Show off your products, the inside of your store or your smiling team - this builds trust and attracts customers.
Remember that a business card is the first step to establishing a relationship with your customers, so keep it quality and up-to-date.
How to position a Google business card?
Your Google business card can become a powerful marketing tool, but it needs to be positioned well for that to happen. Learn how you can improve your business card's visibility and attract more local customers.
How does a Google business card affect local SEO?
Google's business card plays a key role in local SEO (Search Engine Optimization). When users search for local services or products, Google presents results based on location. With a properly optimized business card, your business is more likely to appear at the top of search results. The more detailed and up-to-date information you provide, the better Google will be able to match your business to users' local queries.
Google business card positioning service - how can our agency help?
Google business card positioning is a process that requires knowledge, time and experience. Our agency specializes in Google business card positioning, and our professionals know exactly how to improve your company's visibility in local search results.
Our team of experts will audit your business card, identify areas for improvement and implement SEO best practices to keep it up-to-date and visible to potential customers. With professional help, your business card will not only be well-maintained, but also effective in attracting new customers and increasing your company's profits.
If you want to keep your business card running at full capacity, use our Google business card positioning services.
Is a Google business card free?
Yes, setting up a Google business card is completely free. Google My Business offers entrepreneurs the ability to create and manage a business card at no charge, making it an accessible tool even for small businesses and startups. While the setup itself and the basic features are free, it's worth remembering that the investment of time in regularly updating and optimizing your business card can bring significant benefits to your business.
Creating a Google Maps business card - summary
Setting up a Google Maps business card is a key step in building your company's online presence. This tool not only increases your visibility, but also helps build customer trust through reviews and up-to-date information. To truly realize the potential of your business card, you need regular updates and optimization.
Do you want your business card to not only exist, but also attract customers and stand out from the competition? Leave it to us! Specialists from our agency will gladly take care of it! Take advantage of free quote.
