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Facebook - dimensions of the graphics social media

When creating content for social media, do you often check what size the graphics should be for a particular platform? Do you draw information on the subject from several sources each time, because you're not sure which is true? No worries, you are not the only one. In order to make this daunting task easier for you and anyone else in similar need, we have prepared a full breakdown of the current guidelines for Facebook graphic sizes.
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Dimensions of graphics - Facebook

Since you are reading this text, you probably know that the actual dimensions of Facebook graphics are one of the most important elements to consider when creating content. After all, they determine how well your graphics will look on this platform. It's worth remembering that it's not just the dimensions, but also the quality of the graphic that matters, as it affects how it will look on the screen.

What's more, Facebook allows you to publish different types of graphics, such as photos, infographics, animations and videos. Each of these formats has its own size and aspect ratio requirements. Therefore, it is important to check the current requirements before publishing and adjust the size of the published materials to the appropriate format.

Below dimensions of Facebook graphics (fanpage):

  • Profile photo / avatar - 180 x 180 px,
  • background graphic / cover photo - 820 x 312 px, smartphone 640 x 360 px
  • Background graphic on the group - 1640 x 856 px,
  • graphic in the event - 1200 x 628 px,
  • vertical post - 640 x 960 px,
  • square post - 1080 x 1080 px,
  • horizontal post - 1200 x 960 px,
  • video post - 1920 x 1080 px,
  • carousel - 1080 x 1080 px,
  • stories/reels - 1080 x 1920 px.

Aggregate graphic, showing all dimensions of Facebook graphics

dimensions of Facebook graphics | Two Colours

Where to create graphics?

While Facebook is capable of cropping graphics or compressing footage on its own, this is often at the expense of quality, so it's best to use photo and graphic editing tools that will allow you to adjust sizes and proportions to meet the platform's requirements. This will make your content look better on Facebook and attract more attention from your audience.

Graphics format

The second element that we should consider when uploading posts to a fanpage, besides the size, is the format of the graphics. Acceptable extensions are .jpg and png, which will work well for graphics with logos or captions.

The maximum size of an image file uploaded to Facebook is 30 MB. It's also worth keeping in mind the compression, especially for background images, which Facebook automatically shrinks after exceeding 100 kB.

For videos, it is possible to use MP4, MOV or GIF formats in a size of max. 4 GB - here, too, dimensions do not matter. 

Allowed text length on graphics

In the past, Facebook imposed a limit whereby text on graphics could not take up more than 20% of the image area. Nowadays, these requirements do not apply, but most users still adhere to this rule, as graphics with a few words are more readable by the audience than those with a lot of text. This is especially true for background images and advertising formats.

Keep in mind that the current dimensions of Facebook graphics change over time, so it's important to keep an eye on updates and adapt your content to new requirements. 

We hope that our article containing the current dimensions of Facebook graphics will make your work easier and become a convenient, handy download for you on a daily basis.

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