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24 useful tools for online business - How to make your business more efficient and secure

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AUDIO VERSION: 24 useful tools for online business - How to make your business more efficient and secure
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Ever wondered how some companies cope with the challenges of the online environment? The secret lies in the tools they use - they are the real heroes in the background, enabling seamless management, communication with customers and more.
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We have prepared a guide to 24 tools that offer practical support in key areas: e-commerce, marketing, customer service and online security. Each of them allows you to streamline processes, better organize your work and protect your data. You'll find solutions that can help you with everyday tasks, regardless of the size of your business or the industry in which you operate.


Payment and financial management tools

Effective management of payments and finances is very important for any business operating online. Liquidity, fast and secure transactions, and accurate billing are the foundations that affect business stability and growth. Payment management tools allow you to automate many processes, reducing the risk of human error, as well as offering better protection against financial fraud. 

PayByLink

PayByLink is an online payment management tool that enables companies to quickly and securely accept payments from customers. With a simple process for generating payment links, businesses can speed up the sales process, minimizing the need for a complex e-commerce system. The advantage of PayByLink is its flexibility - payment links can be sent via email, SMS, or shared on websites and social media. Using this tool allows a significant increase in the reach of potential transactions, and offers customers the convenience and simplicity of making payments.

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PayU

PayU is one of the leading payment solution providers in the global market, offering a wide range of services for online businesses. With its help, businesses can accept payments from a variety of sources, including credit cards, bank transfers and even through e-wallets. PayU stands out for its versatility and ability to integrate with many e-commerce platforms, making it ideal for online stores, digital services and any other form of online business. In addition, the tool provides advanced security features that protect against financial fraud, guaranteeing both companies and their customers peace of mind when completing transactions.

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TubaPay

TubaPay is an attractive payment solution tailored to the needs of both online and land-based merchants. It is an ideal tool for companies operating in a variety of industries, including live-commerce and contact center areas, where, in addition to traditional phone calls, communication with customers also takes place via email, web chat and other digital channels.

TubaPay offers you the opportunity to introduce subscription payments to your business, an attractive alternative to traditional forms of billing such as installments or loans. This allows your customers to enjoy their purchases without worrying about additional or hidden costs. This solution not only increases customer trust and satisfaction, but also supports sales by offering flexible and user-friendly payment options. 

Read more about TubaPay in our article: increase sales with TubaPay - subscription shopping for your customers

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Invoice shop

Fakturownia is a comprehensive invoice and billing management tool designed to streamline the financial processes of companies operating online. The platform offers the ability to quickly create, send and manage electronic invoices, which significantly reduces administration time and allows for better organization of work. Invoice Factory is also equipped with payment monitoring and reminder functions for overdue invoices, which helps maintain financial liquidity. By integrating with other payment management tools, Invoice Factory provides a central point for handling all business transactions, ensuring efficiency and financial transparency.

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Tools for creating and sending mailings

Marketing and communication tools

Developments in technology offer online companies many tools that can greatly improve their marketing and communications. Proper use of these tools can effectively reach customers, increase engagement and optimize marketing efforts. 

Active Campaign

Active Campaign is a marketing automation platform that integrates email marketing, sales automation and CRM (Customer Relationship Management). It allows users to create complex customer paths, automate communication and customer relationship management tasks. Users can design personalized campaigns that respond to user activity on the site, their preferences and interaction history. Lead scoring functionality and advanced analytics help identify the most valuable contacts and optimize sales processes.

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MailerLite

MailerLite is an email marketing tool aimed at companies looking for a simple but good solution to build customer relationships. It allows you to design responsive newsletters using an intuitive drag-and-drop editor, segment your mailing list, automate campaigns and analyze the effects of your mailings in detail. MailerLite stands out from the competition with its transparency of use and competitive pricing, making it an ideal choice for startups and small businesses.

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Tawk.To

Tawk.To is a free tool for integrating a website with a live chat function. It enables direct communication with customers visiting the site, offering immediate support and improving customer experience. Tawk.To also offers real-time monitoring features, allowing you to better understand user behavior and tailor communications to their needs. In addition, the tool enables the creation of support "tickets," ensuring effective management of customer inquiries.

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SMSapi

SMSapi is an SMS communication platform that enables companies to effectively reach customers via text messages. It is particularly valuable in direct communication when information such as order confirmations, payment reminders or special offers needs to be communicated quickly. The tool offers extensive possibilities for personalizing messages, managing contacts and reporting on campaign effects. With its high effectiveness and immediate reach, SMSapi is an important addition to a company's communication strategy.

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Manychat

Manychat is a platform for creating chatbots for Messenger from Facebook or Instagram to automate interactions with customers. Chatbots can handle customer inquiries, collect data, redirect to relevant resources and even conduct transactions. Manychat allows the creation of advanced conversation paths without the need for programming skills, making it accessible to a wide range of business users. The use of chatbots can significantly increase the efficiency of customer service, while reducing the burden on employees.

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Tools for automating company processes

Tools for automating company processes

Make.com

Make.com is a tool for automating and integrating various online applications and services, enabling the creation of complex automation processes without writing code. Users can "design" specific workflows that automatically transfer data between platforms and run tasks according to specific triggers and conditions. As a result, Make.com saves time, reduces errors and increases the company's operational efficiency.

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AffiliateWP (WordPress)

AffiliateWP is an affiliate management tool on the WordPress platform that allows you to easily implement and manage your own affiliate system. By integrating with the most popular e-commerce plugins, AffiliateWP allows you to track referrals, pay commissions and manage your affiliates in a simple and effective way. Launching an affiliate program can significantly increase the reach of product and service promotion by engaging external partners to work together on a pay-for-performance basis.

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Pabbly

Pabbly is a comprehensive marketing automation tool that offers features for managing subscriptions, sending emails, creating forms, as well as integrations with various online services. With Pabbly, companies can automate their marketing campaigns, contact management and payments, resulting in greater efficiency and better sales results. The tool stands out for its ease of use and adaptability to a variety of business needs.

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Fireflies

Fireflies.ai is a tool that uses artificial intelligence to automate transcription and analysis of online meetings. It allows users to record, transcribe and search for key moments in conversations to facilitate knowledge management and team collaboration. Users can easily integrate Fireflies.ai with popular video conferencing platforms and project management tools to automatically capture and share meeting notes. With this tool, companies can increase productivity, improve team communication and quickly make decisions based on accurate data. 

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Tools that take care of security and data protection

Tools that take care of security and data protection

Data security should be a priority for companies doing business online. Threats such as malware, hacking attacks, and data leaks can damage both a company's reputation and its customers. Therefore, choosing the right data protection and security tools is essential to ensure business continuity and security.

Virusdie

Virusdie is a comprehensive website security and automatic virus protection tool that offers not only malware scanning and removal, but also protection against potential future threats. With its help, companies can easily monitor the security status of their websites from a single, intuitive management panel. 

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 Malcare

Malcare is another tool designed to easily and effectively protect websites from malware and other threats. It allows quick detection and removal of malware, without affecting site performance. Malcare is particularly praised for its auto-cleaning feature, which minimizes the need for human intervention, as well as its built-in firewall protection, which protects the site from new threats. 

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CookieYes

CookieYes is a tool that helps companies manage cookie consents and ensure compliance with RODO and other online data privacy regulations. With the easy-to-integrate plugin, companies can quickly bring their sites into compliance by offering users transparent cookie information and control over their privacy.

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Updraft Plus

UpdraftPlus is a popular WordPress site backup and restore plugin. It allows you to automatically backup your site files and WordPress database and store them in various remote locations, such as Google Drive, Dropbox, Amazon S3, UpdraftVault, etc. UpdraftPlus is available in both free and paid (premium) versions, which offer additional features and support.

UpdraftPlus provides businesses with significant benefits by automating and simplifying the process of backing up and restoring WordPress site data. It protects valuable business data from loss or damage, while offering flexibility with comprehensive remote storage options. It saves time and resources by enabling easy site restoration, which minimizes downtime and potential financial losses. 

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Optimization and positioning tools

Optimization and positioning tools

Website positioning is crucial to a business' online visibility. Search engine optimization (SEO) allows you to increase organic traffic, which translates into more customers and sales. Below are tools that can help in this area.

Elementor (WordPress)

Elementor is a popular page builder for WordPress that allows you to easily design websites using a drag and drop interface. With this tool, even people with no coding experience can create simple websites. Elementor offers a wide range of ready-made templates and widgets, allowing you to quickly customize the look of your site to suit your business needs. Using Elementor significantly speeds up the web development process, allows flexible design and ensures high quality of the final product.

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SEOHOST

SEOHOST is a comprehensive hosting solution designed specifically with SEO needs in mind. It offers fast and reliable servers that are optimized for SEO best practices, such as page load speed and security. In addition, SEOHOST offers tools for monitoring search engine positions and analyzing competitors, allowing companies to adjust their strategies in real time. 

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Nitropack

NitroPack is a comprehensive website performance optimization solution that integrates features such as fast page loading, image optimization and advanced caching techniques. With automatic configuration, NitroPack makes it easy to increase page loading speed, which has a direct impact on improving search engine rankings and user satisfaction. The tool also offers CSS and JavaScript code optimization features, which contributes to even better site performance. Companies using NitroPack can expect not only an improvement in search engine positions, but also an increase in conversion rates and better user engagement, which is essential in running a successful online business.

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Content and productivity management tools

Content and productivity management tools

Using the right tools can significantly improve content management efficiency and productivity. They enable easier project management, support team collaboration, and facilitate content creation and editing.

WpDesk

WpDesk is a set of plugins for WordPress that streamline various aspects of e-commerce management. WpDesk offers solutions to help personalize the shopping process, manage orders, and automate taxes and shipping, among other things. With intuitive configuration and support for multiple WooCommerce plugins, WpDesk is ideal for businesses looking for an effective online store management tool. Using WpDesk, you can not only enhance the shopping experience for your customers, but also streamline your internal business processes.

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Notion

Notion is a comprehensive project and knowledge management tool for your company. It allows you to create notes, databases, calendars and much more in one place. Notion is particularly valued for its flexibility and customizability for individual teams. With Notion, teams can collaborate effectively, sharing information and documentation in real time. This tool works well in a company of any size, helping to organize work, manage projects and centralize knowledge.

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Notion AI

Notion AI is an extension of the Notion tool that brings artificial intelligence capabilities to content management and productivity. Notion AI helps to automatically generate content, summarize long documents, create drafts and ideas for projects, and even manage tasks. This tool is particularly useful for companies looking for ways to speed up project work and streamline creative processes. 

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Everhour

Everhour is a time tracking and project management tool that integrates with popular platforms such as Clickup, Asana and others. It allows you to accurately monitor time spent working on individual tasks and projects, making it easier to manage budgets and deadlines. Everhour also offers reporting and analytics, allowing you to optimize your work processes and better understand your team's performance. 

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Clickup

ClickUp is a comprehensive project management platform that enables teams to efficiently plan, organize and track work in one place. It offers a wide range of features, including task lists, calendars, Gantt charts, document management, team communication and even time tracking (either internally or via integration with the Everuhour tool), making it ideal for companies of all sizes. ClickUp stands out from the competition due to its modular design, allowing users to customize the interface and functionality to suit their own needs and work preferences. 

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Trustmate

Trustmate is a customer review management platform that helps build brand trust online. By collecting, analyzing and publishing reviews of products and services, Trustmate enables companies to improve their online image and increase credibility among potential customers. The tool also offers automatic review collection functions, which greatly facilitates interaction with customers and allows for quick response to their needs. 

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Looking for ways to improve the efficiency of your business or automate your business processes?

We invite you to take advantage of free consultation - see how we can help you discover and implement the tools that will allow your business to reach its full potential.

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